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Competing on Analytics: The New Science of Winning By: Thomas H. Davenport, Jeanne G. Harris
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning," Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics. – Harvard Business Online
Product Details · Hardcover: 240 pages · Publisher: Harvard Business School Press (March 6, 2007) · Language: English · ISBN-10: 1422103323 · ISBN-13: 978-1422103326 · Product Dimensions: 9.4 x 6.1 x 1 inches This book is available from both Amazon.com and HarvardBusinessOnline.org. |
