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BOOK
OF
THE
MONTH
A
Sense of Urgency
By John
P. Kotter
Product
Description
Most
organizational change initiatives fail spectacularly (at worst) or deliver
lukewarm results (at best). In his international bestseller Leading Change,
John Kotter revealed why change is so hard, and provided an actionable,
eight-step process for implementing successful transformations. The book
became the change bible for managers worldwide.
Now, in Urgency, Kotter shines the spotlight on the crucial first step in
his framework: creating a sense of urgency by getting people to actually see
and feel the need for change.
Why focus on urgency? Without it, any change effort is doomed. Kotter
reveals the insidious nature of complacency in all its forms and guises.
In this exciting new book, Kotter explains:
-
How to go beyond "the
business case" for change to overcome the fear and anger that can suppress
urgency
-
Ways to ensure that your
actions and behaviors -- not just your words -- communicate the need for
change
-
How to keep
fanning the flames of urgency even after your transformation effort has
scored some early successes
Written in
Kotter's signature no-nonsense style, this concise and authoritative guide
helps you set the stage for leading a successful transformation in your
company.
Product Details
·
Hardcover:
128 pages
·
Publisher:
Harvard Business School Press; 1 edition
(September 3, 2008)
·
Language:
English
·
ISBN-10:
1422179710
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ISBN-13:
978-1422179710
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Product Dimensions:
8.2 x 5.8 x 1
inches
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