BOOK OF THE MONTH

Think Smart - Act Smart: Avoiding the Business Mistakes That Even Intelligent People Make

By Jim Nightingale 

Book Description – From the inside flap: 

Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees?  

Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. Think Smart––Act Smart examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including:  

• The Challenger Disaster

• The South Sea Bubble

• The failed Bay of Pigs Invasion

• Project Alpha

• The Dot-com Crash

The ideal companion for anyone who wants a better understanding of why intelligent individuals—yes, you!—do things that make no sense, Think Smart—Act Smart shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choices—choices to which they were desperately committed—and offers readers immediately useful guidance on making better judgment calls.  

Think Smart—Act Smart will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act.  

Product Details

·          Hardcover: 176 pages

·          Publisher: Wiley (October 26, 2007)

·          Language: English

·          ISBN-10: 0470171294

·          ISBN-13: 978-0470171295  

This book is available from Amazon.com and other popular booksellers.