|
BOOK
OF
THE
MONTH
The Game-Changer: How You Can Drive Revenue and Profit
Growth with Innovation
By A. G. Lafley and Ram Charan
Book
Description:
 How
you can increase and sustain organic revenue and profit growth . . . whether
you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits;
significantly improved organic revenue growth, cash flow, and operating
margins; and averaged earnings per share growth of 12 percent. How? A. G.
Lafley and his leadership team have integrated innovation into everything
P&G does and created new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and
companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become
game-changers. Their inspiring lessons can help you learn how to:
-
Make
consumers and customers the boss, not the CEO or the management team
-
Innovate to
grow a mature business
-
Develop
higher growth, higher margin businesses
-
Create new
customers and new markets
-
Revitalize
a business model
-
Reach
outside your own business and tap into the abundant brainpower and
creativity of the world
-
Integrate
innovation into the mainstream of your managerial decision making
-
Manage risk
-
Become a
leader of innovation
We live in a
world of unprecedented change, increasing global competitiveness, and the
very real threat of commoditization. Innovation in this world is the best
way to win—arguably the only way to really win. Innovation is not a
separate, discrete activity but the job of everyone in a leadership position
and the integral, central driving force for any business that wants to grow
organically and succeed on a sustained basis.
This is a game-changing book that helps you redefine your leadership and
improve your management game.
Product
Details
This book is available
from Amazon.com and other fine booksellers. |