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BOOK OF THE MONTH
Getting to
Plan B: Breaking Through to A Better Business Model
By John
Mullins & Randy Komisar
Book Description:
Unlock better opportunities with a
new strategy for reinventing any business model. Succeeding with a new
business whether in a corporation or a venture based setting requires taking
a leap of faith. But in order to grow, the business will need to morph and
adjust many times before it meets the needs of a viable market. "Getting to
Plan B" guides you through specific steps to effectively reinvent your
entrepreneurial business model.
From Harvard Business Publishing:
 You
have a new venture in mind. And you've crafted a business plan so detailed
it's a work of art. Don't get too attached to it. As John Mullins and Randy
Komisar explain in Getting to Plan B, new businesses are fraught with
uncertainty. To succeed, you must change the plan in real time as the
inevitable challenges arise. In fact, studies show that entrepreneurs who
stick slavishly to their Plan A stand a greater chance of failing-and that
many successful businesses barely resemble their founders' original idea.
The authors provide a rigorous process for stress testing your Plan A and
determining how to alter it so your business makes money, solves customers'
needs, and endures. You'll discover strategies for: -Identifying the
leap-of-faith assumptions hidden in your plan -Testing those assumptions and
unearthing why the plan might not work -Reconfiguring the five components of
your business model-revenue model, gross margin model, operating model,
working capital model, and investment model-to create a sounder Plan B.
Filled with success stories and cautionary tales, this book offers real
cases illustrating the authors' unique process. Whether your idea is for a
start-up or a new business unit within your organization, Getting to Plan B
contains the road map you need to reach success.
About the Authors
John Mullins is Associate Professor of Management Practice at London
Business School, where he heads the school's entrepreneurship faculty. Randy
Komisar is a Partner at Kleiner Perkins Caufield and Byers, one of the
world's premier venture capital firms.
Product Details
This book is available from
Harvard Business Publishing (http://harvardbusiness.org/product/getting-to-plan-b-breaking-through-to-a-better-bus/an/2669-HBK-ENG?Ntt=Getting%2520to%2520Plan%2520B&referral=3215&cm_mmc=press-_-listserv-_-September2009-_-BusBkshelf),
Amazon.com and other fine booksellers. |