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Chaotics: The Business of
Managing and Marketing in the Age of Turbulence By Philip Kotler and John A. Caslione
Book Description:
We have
entered into an entirely new era, an age of increasingly frequent and
intense periods of turbulence in the global economy. Unlike past recessions,
today's crises have precipitated a need for businesses to develop a new
mindset, one that takes into account intermittent periods of disturbance,
allowing them to thrive while under the constant threat of chaos.
Product Details
This book is available from Amazon.com and other fine booksellers. |
Complete
with metrics and measurements, "Chaotics" outlines a powerful new system for
managing waves of uncertainty affecting customers, employees, and other
stakeholders. In this climate of increased turbulence, no organization can
survive with less.