BOOK OF THE MONTH

It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose

By Roy M. Spence, Jr., with Haley Rushing 
 

Overview 

It’s Not What You Sell, It’s What You Stand For is an inside look at the secret ingredient of high-performing organizations: Purpose.  

Companies that have a purpose beyond making money are the companies with the best products, most loyal customers and employees and consistent success in a continually evolving marketplace. It’s Not What You Sell, It’s What You Stand For will guide leaders and marketers through their own journey of understanding how their company makes a difference and how to harness that purpose for greater success. 

Through firsthand experience working with some of America’s most successful companies—Southwest Airlines, Wal-Mart, Whole Foods Market, John Deere and BMW—readers will learn how to discover their purpose and bring it to life in everything they do. With a purpose in place, employee engagement is higher, competition is less threatening, customers are more loyal and innovation flows. It’s the secret to developing a more fulfilling work life as well as a healthier bottom line.  

Product Details

• Hardcover: 336 pages

• Publisher: Portfolio Hardcover (February 5, 2009)

• ISBN-10: 1591842417

• ASIN: B002ACPM5Y

• Product Dimensions: 9.1 x 5.9 x 1.2 inches

This book is available from Amazon.com, Barnes & Noble, Borders and Books-A-Million.